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Created by Roc-A-Fella Records co-founders Shawn “Jay-Z” Carter and Damon “Dame” Dash, Rocawear is the epitome of all things New York City. More than just a brand, Rocawear embodies the fashion of a glamourous life, while remembering it’s roots with streetstyle. Taking inspiration directly from real people, this brand will always provide cutting edge trends. From the penthouse lifestyle, to the hustle and bustle of the street, Rocawear covers it all. Dress your kids in supremely cool fashion this school year with Rocawear.

Let your kids take on the hallways with confidence that their clothes can keep up with their drive. Throw on a Rocawear short sleeve t-shirt for a relaxed, boss vibe or grab a long sleeve jacket for a first-rate man of action. Add a block tee or sweatsuit set for a chill, handing out afternoon. Give your boys the freedom to pursue any aspiration with a brand that represents a lifestyle of casual glamour with streetwise sensibility. Help your kids shoot for the stars, and remember where they came from, with Rocawear from Kid City.